Here are some links to search for ideas about using type in a book format.....
Check it out here @ http://www.brainpickings.org/index.php/2011/08/01/10-essential-books-on-typography/
And Here @ http://www.webdesignerdepot.com/2011/05/mind-blowing-examples-of-experimental-typography/
Another one here @ http://ericakitamura.blogspot.com/2012/02/book-design-experimental-typography.html
How about this one?!!!! WOW!
Here @ http://www.esono.com/
AAAAND videos using typography here @ http://vimeo.com/74993082
Or this one @http://vimeo.com/69375692
LASTly, John Maeda's "reactive books" used programing to make type react to human input
Here @ http://www.youtube.com/watch?v=nA_UTUvC4h8
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