Here's another interesting example of designers taking risks and being creative.... Check out this video documenting the HUSH designers creating artwork, by using recordings of "wishes" to manipulate paints floating in water!!!! They then mailed them to clients as holiday gifts..... and good advertising!!!
Here's a link to the video: @ http://designenvy.aiga.org/100-wishes-hush/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+aigadesignenvy+%28AIGA+Design+Envy%29
Here's more examples of their work and site....
See more here @ heyhush.com